INTELLIGENTLY BEAUTIFUL IS BEING SOWIMELISH !!!

STORY BEHIND THE BRAND

WARDAH SOWIMEL COSMETICS IS AN ETHICAL COSMETIC’S BRAND FOUNDED BY WARDAH SOWIMEL. THE EXCLUSIVE HALAL AND CRUELTY-FREE BRAND IS COMMITTED TO CELEBRATING AND ENHANCING BEAUTY FOR WOMEN ACROSS THE REGION.

Beauty means so much more than just makeup, and for me it is a huge part of my motivation behind Wardah Sowimel Cosmetics, and Oxygen Contact Lens. I created the makeup and lenses range to introduce a quality collection of products for women across the region..

VISION & MISSION

WARDAH COSMETIC’S MISSION IS TO REVOLUTIONISE CRUELTY-FREE MAKEUP AND CREATE A GLOBALLY RECOGNISED COSMETIC BRAND, EMPOWERING WOMEN OF ALL BACKGROUNDS, EVERYWHERE.DEVELOPED WITH NO SUB-INGREDIENTS OF ANIMAL ORIGIN AND 100% HALAL, WARDAH SOWIMEL COSMETICS IS PASSIONATE ABOUT CREATING TRANSPARENCY IN THE BEAUTY INDUSTRY.

PRODUCT STORY

Under the umbrella of pure plus (est CR : 2051171745) and INSPIRED BY WARDAH’S EXPERTISE IN THE BEAUTY INDUSTRY AND PASSION FOR MAKEUP ARTISTRY. WARDAH SUCCESSFULLY LAUNCHED HER FIRST PRODUCT ‘OXYGEN BY WARDAH’ CONTACT LENSES IN 2014. THE ‘OXYGEN BY WARDAH’ LENSES WERE THE FIRST PRODUCT DESIGNED AND CREATED BY WARDAH. AFTER THE PROSPEROUS LAUNCH OF ‘OXYGEN BY WARDAH', SHE EXPANDED HER PRODUCT LINE.